If you’re ready to be less ordinary
and more effective, we should chat.
FOR SALE: The url www.MaverickMarketing.com is for sale. Contact me to discuss.
We now return to the regularly scheduled web page. . . .
Based on your specific business situation, need or opportunity, I can help you get from where you are now to where you want to be, guiding you along the way and equipping you with the information, insights, strategies, tactics and tools you need to make decisions, stay on course and get where you want to go. Together, we really go the distance and create a Marketing Action Plan that gives you direction, sets you apart, gets you visible, keeps you focused and motivated on a daily basis, and brings you the volume and kind of business you’re looking for.
Put me on your team. Essentially I become a cross between your marketing director, sales coach and creative director, and we typically zero in and drill down on these key areas:
- Target audience. Who is your ideal prospect, what will attract them to you, and what makes you different?
- Messaging. What is your core message—one that, regardless of format or medium, will influence choice and trigger a decision to work with you? I call it a message platform because it gives you the key building blocks you’ll use over and over to frame and support every marketing communication and conversation you have.
- Strategy and tactics. What is the right mix of marketing activities to get that message to your target audience and generate the number of marketing/sales conversations you need to generate income?
- Tools and materials. What marketing, advertising, PR, communication tools do you need to create or revise to get the results you’re looking for?
How do we do that? When I work this way with clients, it’s for a defined period of time, typically about 90 days, plus or minus, and we set up five conferences over that period. The conferences average up to 90 minutes. One or two might go a tad longer and some might get wrapped up in 60 or 75 minutes, and I record every one and send it to you as an MP3 file.
In between our conferences, you’re working on the strategies, tactics, tools and ideas we generate in our meetings, trying things on for size, crafting your messaging and marketing tools and whatever else we decide makes sense for your and your action plan. You’re bound to have questions, along the way, so you also have phone and email access to me to ask a quick question, clarify understanding of a concept or tool, double check you’re on the right track with an approach or message, have me remind you why love what you do for living. While it’s not Terri-On-Demand, I think you get the idea.
Expectations and outcomes. There’s no long-term commitment or complicated retainer agreement required. No MBA theory or rhetoric, either. The outcomes of our work together will consist of solid recommendations based on a clear understanding of what is realistic for you, your business, capabilities and budget. I don’t disappear into a black hole and come back to you with a spiral-bound, tab-sorted document that doubles as a doorstop.
Together we’ll craft a Marketing Action Plan and a Message Platform that can be boiled down to a couple of pages each. Your MAP will guide and motivate you every day. Your Message Platform will be the foundation upon which you build all your sales and marketing communications materials and conversations. Plus, you will be equipped with tools you can re-use every time you launch a new product or service.
I involve, challenge, nudge and nurture you, giving you the skills, knowledge and tools you need so that you, your business and your marketing will have
Next step? You guessed it: call or click. Tell me briefly what your situation is and how you’d like to see it change, and then, together we can discuss it and decide if there’s a place for me on your marketing team.
P.S. Hand-Crafted Campaign or Marketing Materials
I still can and do pull together a lean, mean creative team (actually, they’re all very nice) to create advertising, marketing communications and collateral materials that are less ordinary and more effective.
Sorry, no, I can’t begin to estimate a fee until I know more about who you’re targeting; what you want them to do, not do or let you do for them; what they think about you and your competition, plus a slew of other critical factors. I’d be glad to explore what you had in mind and then get back to you with a definitive scope of services and budget.