Is anyone out there?
That’s how it feels sometimes, doesn’t it? To the people who buy from you or hire you, you and your competition all seem to look alike, sound alike, provide the same service or sell the same stuff. “Blah, blah, blah, just tell me how much it’s gonna cost.” Ouch.
My presentations are ideal for businesses who want to
- Stand out from the competition,
- Get better results from their marketing
- Sell more products and services.
No matter what we decide to call my presentation, whether it’s a keynote, breakout or workshop, 30 minutes or a 3-day retreat, what really matters is that I pack each one with creative ideas, powerful insights, plenty of laughs, real world examples and tangible tools you or your people can use right away (and over and over) to be less ordinary and more effective when it comes to marketing, advertising, branding and business development.
We’ll talk about titles in another paragraph. That’s because I handcraft each presentation (and title) to cover what’s needed most, based on the audience, their individual situations, mix of industries and interests, your meeting’s theme and so on. That being said, I typically zero in on one or many of these important marketing, advertising and business development issues so that you and your people learn how to:
- Distinguish your company, products and services in the marketplace and from the competition.
- Find your points of difference, no matter how much you look like the “other guy.”
- Create a competitive advantage no one can copy.
- Generate word of mouth marketing and increase referrals that cost you nothing.
- Craft marketing messages that are more effective and memorable, influence choice and trigger a decision to work with or buy from you.
- Use the 4 essentials of any effective message to improve response and retention.
- Use a 6-step checklist to market anything to anyone.
- Create a marketing action plan that keeps you on track and motivated on a daily basis, and can be boiled down to 2 pages.
- Use the 5 elements of great graphic design to create better materials.
- Decide the right mix of marketing activities and communication vehicles to effectively reach your audience and still fit your budget, even if you don’t have a budget.
- Spread accountability and create marketing and brand ambassadors up and down the ranks.
Bottom line results, right away. You will walk away both energized and equipped with what you need to know and what you need to do to sell more products and services. You and your marketing will have
- More focus
- Greater visibility
- Higher impact
- Better response
All of which boils down to growing your business and a better bottom line.
OK, what are we going to call this thing? Here are few of the more popular titles we’ve come up with to cover all or some of the content above. If you see one you like, great. If not, great. Either way we can explore the fit and create a title that attracts attendance and is anything but blah.
Blah, Blah Blah:
How to Make Your Marketing Stand Out,
Get Better Results and Be Anything But Boring
Maverick Marketing:
How to Stand Out From the Herd,
Get Better Results From Your Marketing
and Wrangle More Business Your Way
The 7 Marketing Mistakes Every
Business Makes and How to Fix Them
The Must-Have Marketing Toolbox:
Tips, Tricks, and Tangible Tools Anyone
Can Use To Stand Out and Get Better Results
More Effective, Less Boring:
The 4 Essentials Your Marketing
Must Have for Better Response
Marketing is NOT a Department!
How to Get More People Walking the Talk,
Building the Brand and Still Live to Tell About It
